Promotional Strategies

 Retail store is Coles and product name is Coke





1.       How does the company create awareness of its product? 

Ans: Coke is placed together in the Coles so that customers can easily see it. Coles usually put lots of boxes of discounted Cokes at the beginning of the drink shelf to attract customers. Coke is easily available in the Coles and anyone find it under the drinks area.

2.       How does the company get consumers to try its product?

Ans: When newly released flavour coke is in the market, Coles will highlight the “NEW” label and try to remind people. Mostly Coles provides the discount on the coke to attract the consumers.

3.       How does the company give information about the product to its customer?

Ans: Instead of advertising, Coles uses its store location and store displays as key elements of its marketing strategy. Coles encourage the customers to sign up online system and email subscription so that Coles can inform the customers about the latest promotion and weekly summary. Coles also provide weekly catalogue to customers. Moreover, the sales team is well trained and they have adequate information about the product that they can help the customers with.

4.       How does the company retain loyal customers?

Ans: Coles has a membership program called “REWARDS” where customers keep shopping to collect more rewards points. Customers can use these points to get any products. Customers can even earn points on Coles Home, Car Insurance and customers can get points from Coles fuel stations as well.

5. How does the company entice the customer to buy more and use their product frequently?

Ans: The company can set a goal with rewards for the customers. For example, Coles has a partnership with Shell petrol station. Once customers spend $20 in-store, they can save 10 cents per litre on Fuel. The company can provide the discount option like buy one get one free to promote the products.

6.       What promotions does the company use to identify more customers?

Ans: Customer always wants good products in effective amount. Coles regularly provides the discount on different products like beauty, food and vegetables, pet food and drinks etc. They regularly promote the different provides to attract the customers.  


Comments

Post a Comment

Popular posts from this blog

Self reflective blog

How to stay calm when you know you'll be stressed   Stress clouds your thinking, and leads to bad performances in anything you may be trying to achieve at the time. Which can in turn lead to more stress leaving incapable of completing the easiest of tasks. When this happens, and even the simplest things seem to weigh you down there are tricks to aid you in keeping everything on track. Even down to the the idea of keeping important things in the same memorable places, so when it comes to locating them stress doesn’t have you panicking as time becomes tight. Through the example of a simple decision at the doctors, but the principle works for any stressful situation, he shows us that we need to work through things ahead of time and look for information so when you come up against something you are more informed and able to think clearer. Try to give yourself as much rational thinking as you can so you are prepared for any situation that could stop you doping what needs to be done.
Read more

Software Comparison

Image
    MS PowerPoint Vs Google Slides:  1. Pricing For business entities, Google Slides comes as a part of the G Suite package. It is absolutely free for individuals. PowerPoint comes along with the MS Office package; thus, you must have a license for Microsoft Office to use it. The price depends on whether you take a one-time subscription or annual subscription. 2. Availability of Templates A handful templates (27 to be precise) are available with Google Slides. As most templates are casual, only a few fits your business needs. Microsoft PowerPoint offers you plenty of creative and customizable templates to bring your ideas to life. You can choose the one that goes well with your presentation theme.  3. Online and Offline Access Google Slides is a cloud-based software that supports an online mode. However, you can also access it offline by turning on this option.  PowerPoint can also be accessed online through an online web-based app or Office 365. Offline access ...
Read more

Harmony Day

 Harmony Day is celebrated on March 21 in Australia. Harmony Day began in 1999, coinciding with the United Nations International Day for the Elimination of Racial Discrimination and each year, it is marked by people coming together and participating in local activities.  Message of Harmony Day is 'everyone belongs', the day aims to engage people to participate in their community, respect culture and religious diversity and foster sense of belonging for everyone. Orange is the colour chosen to represent Harmony Day. Traditionally, orange signifies social communication and meaningful conversations. It also relates to the freedom of ideas and encouragement of mutual respect. Australians can choose to wear something orange on 21 March to show their support for cultural diversity and an inclusive Australia. Every person is entitled to human rights without discrimination. The rights to equality and non-discrimination are cornerstones of human rights law. Yet in many p...
Read more